Content Strategy for the Web. Kristina Halvorson, Melissa Rach
Content-Strategy-for-the-Web.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb
- Content Strategy for the Web
- Kristina Halvorson, Melissa Rach
- Page: 240
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780321808301
- Publisher: New Riders
Ebook free torrent download Content Strategy for the Web
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
CASE - Content Strategy for the Web
This book offers practical advice and guidance for those looking to get control of content, online and off. The authors discuss how to evaluate, manage, and be
Content Strategy for the Web | Class | School of Visual Concepts
SVC Seattle's one-day workshop will cover the basics of web content strategy -- what it is, why it's important, and how to start bringing its rewards to your site.
Book Review: Content Strategy for the WEB - GovLoop - Social
http://briankseitz.wordpress.com/2011/09/06/book-review-content-strategy-for-the-web/ One of the missing elements in most Web projects these
Content Strategy for the Web by Kristina Halvorson - Barnes & Noble
Available in: NOOK Book (eBook), Paperback. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER
Content Strategy: 10 Things You Need to Know Guide for the Web
The landing concepts of web content marketing strategy and you should know how it fits in with the neighboring support as well as you should
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